TikTok is one of the newest social media platforms and despite having gotten its start in 2016 (more than seven years ago), 2020 was a banner year for the platform. As a global pandemic kept people indoors and away from their friends, Tiktok skyrocketed in popularity. And it seems the novelty of the platform hasn’t worn off. In fact, as the platform continues to grow, the user base continues to include users outside of the platform’s target Gen Z demographic, first expanding to Millennials and then becoming increasingly popular among Gen X and Boomers (though the Gen Z and Millennial bases are still the most represented). Ready to grab the attention of the more than 1 Billion TikTok users worldwide?
How to Grow Your TikTok Followers in 2023:
How to Grow Your TikTok Followers
If you want to succeed on TikTok, you need to nurture an extensive presence on the platform. When you have a larger audience, you’ll get more attention for your brand so you can increase brand awareness, boost sales, and create lasting relationships with your target audience. While there are platforms you can use to help you get more followers fast, that’s really only going to help you short-term. To use the platform to its fullest potential, you need genuine TikTok followers that actually care about your brand and what you have to say. Fortunately, there are several ways to grow your TikTok followers in 2023:
Let’s take a closer look at these tips to grow your TikTok followers so you can start implementing today!
Get More TikTok Followers With Creativity and Persistence
TikTok continues to increase in popularity so if you’re interested in getting more followers on TikTok, there’s no time to waste. Using the tips in this article, you’ll be well on your way to getting more TikTok followers, increasing engagement, and building a vibrant community on the platform. With more than 800 billion monthly active TikTok users worldwide, it’s pretty much a guarantee that you’ll find your target audience on the platform—you just need to create the content they want to see. Once you’ve found your target audience, you’ll need to create content specifically for that audience. While your goal is to get more TikTok followers, it’s important to approach your content creation with the purpose of educating and entertaining your target audience to make real connections. Don’t just go out and try to get followers for the sake of getting followers. You want the right followers, the ones who are interested in your brand and your products and services. Millions of followers aren’t going to help you if those followers aren’t interested in moving deeper into your marketing funnel. TikTok trends are a great way to set your brand apart from your competitors and share a bit more of your brand’s personality. Just take a look at The Washington Post’s TikTok account to learn how it’s done.
Use your online presence to cross-promote your TikTok videos, sharing your TikTok content on other social media platforms. If you check out Instagram Reels (Instagram’s answer to TikTok), you’ll notice that many Reels users share their TikTok content on the platform. While you can easily just add your TikTok videos with the TikTok watermark (perfect to send your Instagram followers to your TikTok profile and grow your TikTok followers), you can also remove TikTok watermarks to make the content look native to whatever platform you’re sharing it on.
To get your hands on tons of UGC, you can start your own challenge, host a contest, or start a hashtag trend.
Social Buddy
Social Buddy used advanced targeting to help you find followers who are interested in the content you’re creating. You can target potential followers based on industry or niche, relevant hashtags, complementary accounts, and competitors to find followers that match your target audience. Social Buddy focuses on getting your TikTok account noticed by genuine users, not bots or fake accounts.
Social-Viral
Social-Viral lets TikTok creators buy TikTok followers at a low rate. It gives you access to new followers instantly, and you can also buy views and likes to boost your content and increase your chances of going viral so you can start bringing in even more targeted followers that you don’t have to pay for.
FeedPixel
FeedPixel is a social media management platform that works for multiple social media platforms. TikTok creators can use FeedPixel to get more followers, views, and likes. It’s available in 75 languages so no matter where you are, it’ll probably work well for you. The TikTok growth option includes likes and views and you can even buy followers and shares directly if you want. TikTok’s primary feed, the For You page, offers up highly personalized content for each user based on videos they’ve watched and liked as well as the TikTok creators they follow. Getting your content on TikTok’s For You page is key to success on the platform but without the other tips on this list, your likelihood of getting to the For You page, or featuring consistently on the page, is slim. Each of the tips in this article is important, but don’t get overwhelmed. You don’t have to implement every single tip all at once. Start by focusing on finding out what your target audience watches on TikTok and when they’re most active on the platform. Then, create high-quality content (with a CTA) and publish it during peak times. From there, you’ll be in a better position to work on the other ways to grow your TikTok followers that we’ve included here. Most importantly, don’t be afraid to engage with your target audience and try creative ways to get attention on your TikTok content. Over time, you’ll build a powerful following on TikTok that helps you meet your marketing goals.
